review went well. they seemed to like the overall idea of the campaign. granted, there still are kinks and such to be worked out, which would be done if the campaign was a larger scale.
ted made a point – about it being a “don’t ask for permission, gorilla advertising” campaign. i don’t think we had planned on the campaign being that way – we want people to take notice, but we want to be to an actual part of the real ’share the road’ campaign. gorilla would be cool – but i’d rather do it right. fix the kinks, then spread it, rather than spread the word and fix the kinks as they come.
